Braselton Farmers Market
Farm to Fork Freshness & Community
Visit the Braselton Town Green on a lovely summer evening, and you will find a quaint community farmers market. The friendly vendors sell local produce and small-batch goods like breads, deserts, jams, and jellies.
The 2023 Dig In campaign promoting the Braselton Farmers Market's three key ideas were (1) to introduce the vendors to the community; (2) explain how a market is a community builder and business incubator; and (3) promote benefits of locally grown and produced food.
Companion Webpage
Dig in spotlights the producers and products, and it explores farming traditions' ecological benefits.
Vendor Spotlights
First and foremost, we wanted Braselton to know its farmers, bakers and makers.
The vendor spotlights are 2-camera video interviews with b-roll conducted onsite using our mobile studio equipment, videographer and A/V technician.
Reconnecting People & Food
Dig In is primarily and educational campaign that highlights key benefits to locally grown and produced food like:
Eating seasonally
Knowing your producers
Supporting small business
Smaller transportation carbon-footprint
Less packaging/waste
Less preservatives
More nutrients = more flavor
Marketing
Print ad creative
Mainstreet News, Jackson and Braselton
Social graphic
Facebook and Instagram