Sports Alliance
Greater Gainesville Sports Alliance
The Greater Gainesville Sports Alliance (GGS) is a joint effort between several entities in the Hall County area including the City of Gainesville CVB, Gainesville Parks and Recreation, and the Hall County Parks and Leisure. The goal of this group is to bring leagues and tournaments to the area. This campaign was built from scratch and included:
Logo & branding guides
Print/digital catalog
Companion website
Event graphics & video promotion
Program Guide
The 40-page print and digital Sports Planning Guide is designed to be the primary takeaway for prospects and includes the following sections:
Choose your Sport
Team Building
Water Trails
Venues/Facilities
Hotels/Meeting Spaces
Clubs
Companion Website
The 28-page Sports Alliance section was built using the CivicEngage Website builder by CivicPlus. In addition to the information from the program guide, the site also included volunteer information, sports business directory listings, spotlights and news and an event calendar. Web assets that were built out included:
4 headers
24 custom sports icons
48 facility listings including photo, description and links
8 business directory listings
Timely spotlights, news items and events which included graphics, photos, details and links
Custom Table of Contents Icons
